Marketing General Manager

Company Description

Puri Bunda mission is to discover and deliver innovative and touching heart hospital services and solutions that solve health issues of mother and children. We strive to have a remarkable impact on people’s lives across several key stakeholders : patients, companion, family, healthcare practitioners, hospital management through our solutions portfolio. For more information about Puri Bunda, please visit us at www.puribunda.com. Follow @puribunda on its omnichannels
(Twitters , Facebook, Instagram, YouTube and LinkedIn)

Head Officer, Denpasar, Bali

  • Function: Commercial
  • Area of Interest: Marketing
  • Job Type: Full-time

Job Description:

The General Marketing Manager of Omnichannel, Digital & Field Marketing for Puri Bunda Patient Services leads the development and execution of the omnichannel marketing plan for mother and children patients . This role requires strong collaboration within the Puri Bunda cross-functional Patient Services organization, which includes Franchise Management , Patient Engagement, Business Technology Solutions, Operations, Access & Reimbursement, Field/HCP teams, Regulatory, Medical, Legal, Finance, and Marketing Analytics/Business Insights. It entails a complemented mix of creative stewardship, experience strategy, innovation thought leadership – and is a catalyst, driving Puri Bunda ’s digital transformation.

Key Responsibilities Include:

  • Plan and execute the omnichannel marketing strategy, driving patient and HCP engagement, resource utilization, and HCP patient support throughout the treatment experience – and across all channels.
  • Lead channel strategy and development of Field/HCP marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, Media, SMS/MMS, SEM/SEO, and print.
  • Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
  • Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.
  • Deliver omnichannel marketing briefs, understand timelines to accomplish tasks, and anticipate potential barriers impacting campaign delivery.
  • Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans.
  • Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.
  • Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
  • Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform multi platform CRM (Salesforce, Adobe, Veeva, and Five9) for platform enhancements, integration solutions, and service innovations.
  • Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
  • Create and present leadership-level marketing communication plans and recommendations.

Qualifications:

  • Bachleor’s degree in any field required, Medical Doctor is preferable
  • Previous marketing experience required, especially cross digital or social media platform
  • 5+ years of brand, omnichannel, and digital marketing experience preferred, ideally in a similar pharma, patient service, or service-related industry.
  • Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
  • Strong background in customer, patient, or HCP service and retention strategies.
  • Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
  • Experience managing omnichannel campaigns on Saleforce Marketing Cloud, Adobe Experience Manager – or similar platforms preferred.
  • Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
  • Demonstrated experience collaborating with marketers and cross-functional teams.
  • Excellent communication (oral, written, and presentation) and interpersonal skills.

Job Category: Marketing
Job Type: Full Time
Job Location: Puri Bunda Denpasar